THE DIFFERENCE
Malta's first 100% organic fashion label. Dedicated purely to promoting Maltese tiles in a sustainable manner. Ever since the launch of our stationery in 2020, the re-birth of Maltese tiles began. Wherever the eye goes, you see Maltese patterns everywhere now. Inspired by the heritage of this artform, it continues to inspire other local businesses.
MADUMA® is an organic fashion brand from the Mediterranean island of Malta.
Creating this brand by herself, Kimberly wanted to promote the dying trade of Maltese Tiles by combining two things that she loved the most; fashion and tiles. She wanted to do it in the most sustainable way possible, which is why she chose to print t-shirts on 100% organic cotton and create the products out of recycled material where possible.
Founder Kimberly Micallef, photo taken by yanika galea.
We believe in quality not quantity.
The quality of our products has to match the high-quality of our designs, therefore all our t-shirts are 100% organic cotton. Besides the environmental benefits of organic cotton, its luxurious feel and comfort captivate you.
The rest of our products are all made from recycled materials or can be recycled after use. We also do not use any sort of plastic in our products or packaging.
PHOTO TAKEN BY YANIKA GALEA
what each year brought
Brand Development & Milestones
2017
SEPTEMBER - The first MADUMA® organic cotton t-shirt promoting Maltese Tiles is made right here in Malta and just like that, the brand was born. The collection consisted of 5 different patterns and colours.
2020
FEBRUARY - Collaborated with @maltatinadiary to produce a fun memory game promoting Maltese places and of course, tiles.
MAY - The start of the first new product wave. Stationery products were released including Weekly Planners, Journals, Shopping Lists and To Do Lists. They were an instant hit and sold out in just two weeks! Also, collaborated with the talented @melaniemartinsblog to give out MADUMA® bookmarks along with her first book, Blossom in Winter.
JUNE - Stationery Sets are released that combined our Weekly Planners, Journals, Shopping Lists, To Do Lists and Bookmarks.
AUGUST - Ikħal Face Masks were launched and sold out in two weeks! They became available again and sold out again in just three days! We eventually launched them again but this time in 12 different patterns.
SEPTEMBER - Scholastic Diaries are released in time for the new school year. A huge success that there were sold out within a week.
OCTOBER - Our very first magazine feature, thanks to Guide Me Malta @guidememalta
NOVEMBER - The launch of the most awaited Magnets & Pocket Mirrors.
DECEMBER - After the success of the Scholastic Diary, we couldn't go by without creating 2021 Diaries. Ended the year with being featured in the @airmalta in-flight magazine, @ilbizzillamagazine
2021
FEBRUARY - Launched three new patterns along with Valentine's Day cards. Came up with the innotative idea to offer personalised wedding invitations featuring Maltese Tiles. Promoting Maltese heritage in every way possible.
MARCH - Joining one tradition with another, MADUMA® Figolli become available for Easter. And boy were they delicious with that pure almond filling!
MAY - Launched a new original product, the MADUMA® Recipe Book, featuring space for 100 of your favourite recipes!
JUNE - More new patterns become available in our organic cotton t-shirt collection.
JULY - MADUMA® products started being sold at Cloud No 9, Triq San Guzepp, Victoria in Gozo!
AUGUST - Released an original and the most exciting product to date, the MADUMA® Beach Towels which are made purely out of recycled plastic bottles. The most absorbing, compact and lightweight towel you'll ever get your hands on!
SEPTEMBER - Relaunched the 2021/2022 Scholastic Diaries and made adjustments to improve them based on customers feedback.
NOVEMBER - Our products become availablein the @il_lokal shop in Valletta, a small curated shop that promotes local talent. Of course we also relaunched the 2022 diaries along with some new products: Spiral Journals, Christmas Cards, Wrapping Paper and Gift Tags!
DECEMBER - Our products became available in a quaint little shop in Birgu called Find the Door, making our stationery accessible to more tourists, @find_the_door_malta as well as a cute coffee and cake shop in Mosta @dolcettinabyalthea.
2022
MARCH - Relaunching the delicious MADUMA® Figolli for another consecutive year and the Recipe Book in more patterns and colours.
MAY - Participated on @sharktankmt and pitched MADUMAⓇ to the shark investors. Was the first ever in Malta and the second in the world to get all five investors to come together and offer a deal!
JUNE - Brought back two of the original t-shirt pattterns from the first launch in 2017 and introduced the new Gold pattern to the collection.
JULY - Restocked the beautiful beach towels and added the Ħadrani pattern to the collection.
AUGUST - The 2022/2023 Scholastic Diary becomes available for students and teachers.
